4 Characteristics of PR Campaigns

What makes some PR Campaigns successful while others are flops?? Are you really know why???

Actually, while they are a lot of variables in every PR campaign, they come to realize that the most successful campaigns is to share a 4 characteristics things in common.

1) They have a goal

2) They have detailed plan for reaching the goal

3) They are well researched about the goal/issues

4) They are constantly monitored and tweaked as needed.

In other thought.  What are some of other characteristics of successful PR campaigns, that you think it can be??

Why Should PR use Media Monitoring

Hi Readers,

My question today is, why should PR Pros used media monitoring??? can you comment on this?? 

From my reviews and reading, when a fortune 500 company or government agency or non-profit pro wants to know what's being said about them in the news, they will turn it to a media monitoring service.  What is media monitoring actually??? 

Media monitoring services track information on television, radio, in print and on the net to keep on top of publicity, trends and the success of media campaigns.  In directly, what we want to know if the satellite media tour aired in all the broadcast markets we booked?? we must check with the media monitoring services.  Did you want to know if the new product is being talked about on the monitoring show? you will directly asked your media monitoring service.

Media monitoring service is essential in this day and in the age of information overload.  If you are in PR Pro, they can be your best friend...really?? yes it is.  It not only can a media monitoring service send you a full report of coverage.  For a PR pro who is doing a good job, they can getting the work out with the media monitoring immediately, they getting her client or product in the spotlight and media monitoring report is cold hard proff that something has gone wrong with the campaigns.

So, keep in mind that these are several types of media monitoring services can also provide analysis of your media mentions.  As what you will know, when PR pro need proof of media coverage, expert analysis and metrics to calculate the success of their PR campaigns, they will turn to media monitoring services.

How to Capture Timeline Market???

Hi Readers,

Refers to the above title i would like to make Facebook as an examples in my writing today..why???

Because Facebook is a big design's, the "Timeline" hasn't officially been released yet, and still have plenty of time to plan how we can take advantage on this "life organizations" feature for the business.  As what we know, while Facebook users will initially back at the big change and threaten to leave, eventually they will settle down and work with what they're been given.  This is what i would like to dicsuss.

As a companies like yours that work with the new Facebook will be the ones that shine.  The marketing options will be greatly expanded and provide even more opportunities to reach a new customers once it's unleashed.  Let's take a look what you're  expect.

Every company has their own story right?? and all the story is unique as the product as well.  Now, the brand page can tell that story overall.  Just like each Facebook user can tell their own story on their home page, company like their target, coca cola and the customers can show how they're involved in over the years.  From the beginning to nowdays, it came birth to the latest development and people can see the story of the business as well.

With these can, you as a PR person can begin this process now, even before the official release of Timeline.  Reach back into the company past and pull up tidbits from when you were just starting out.  You can post a funny story to be tell and tough challenges to overcame.  If you company is recent enough, you can repost Facebook message from when you were just starting out.  This will help you to get started organizing the Timeline and can make people more interested in the stories when the time comes and everyone is switched to the new format.

Monitor The Web for Brand Mentions

Online reputation management is essential.  Almost everyone is involved in social media these days.  Did you know??  Your customers are all over Facebook, Twitter, Blogs and message boards.  It's vital that you'll take a proactive approach to monitoring the conversation surrounding your brand actually.  In that situation you can find the important conversations and jump into them to strengthen brand by engaging with your target audience.

The good news is that there are plenty of great tools out there that can make it easy for you to monitor the internet for brand mentions.

Application you can used:

1) Google Alerts

2) HootSuite

3) Tweetdeck

4) Broad Tracker

In addition to monitoring the web for brand mentions, you can also tracking with the followings:

Keywords - can use the tools above to track mentions of important keywords related to your niche.  This is helpful for staying current on the industry developments, and it could present opportunities for you to jump into the conversations with the target audience.

Competitor mentions - it's always a good idea to keep an eye on the competition.  It's not only, you need to know what they're up to know what they're up to.  But it's also to helpful to see how their reputations is faring.

Links - Monitor the back-links, so that you can see anytime and someone else to the website or drops a link directed to your facebook or Twitter.

Employee mentions - the employees are the face of the company.  We need to know if they're doing anything that's going to reflect poorly on the brand.