What makes some PR Campaigns successful while others are flops?? Are you really know why???
Actually, while they are a lot of variables in every PR campaign, they come to realize that the most successful campaigns is to share a 4 characteristics things in common.
1) They have a goal
2) They have detailed plan for reaching the goal
3) They are well researched about the goal/issues
4) They are constantly monitored and tweaked as needed.In other thought. What are some of other characteristics of successful PR campaigns, that you think it can be??
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1 comment:
I think evaluation of the programs also important.
Not only monitoring it but evaluate the effectiveness and feedback from stakeholders
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