How to Capture Timeline Market???

Hi Readers,

Refers to the above title i would like to make Facebook as an examples in my writing today..why???

Because Facebook is a big design's, the "Timeline" hasn't officially been released yet, and still have plenty of time to plan how we can take advantage on this "life organizations" feature for the business.  As what we know, while Facebook users will initially back at the big change and threaten to leave, eventually they will settle down and work with what they're been given.  This is what i would like to dicsuss.

As a companies like yours that work with the new Facebook will be the ones that shine.  The marketing options will be greatly expanded and provide even more opportunities to reach a new customers once it's unleashed.  Let's take a look what you're  expect.

Every company has their own story right?? and all the story is unique as the product as well.  Now, the brand page can tell that story overall.  Just like each Facebook user can tell their own story on their home page, company like their target, coca cola and the customers can show how they're involved in over the years.  From the beginning to nowdays, it came birth to the latest development and people can see the story of the business as well.

With these can, you as a PR person can begin this process now, even before the official release of Timeline.  Reach back into the company past and pull up tidbits from when you were just starting out.  You can post a funny story to be tell and tough challenges to overcame.  If you company is recent enough, you can repost Facebook message from when you were just starting out.  This will help you to get started organizing the Timeline and can make people more interested in the stories when the time comes and everyone is switched to the new format.

Monitor The Web for Brand Mentions

Online reputation management is essential.  Almost everyone is involved in social media these days.  Did you know??  Your customers are all over Facebook, Twitter, Blogs and message boards.  It's vital that you'll take a proactive approach to monitoring the conversation surrounding your brand actually.  In that situation you can find the important conversations and jump into them to strengthen brand by engaging with your target audience.

The good news is that there are plenty of great tools out there that can make it easy for you to monitor the internet for brand mentions.

Application you can used:

1) Google Alerts

2) HootSuite

3) Tweetdeck

4) Broad Tracker

In addition to monitoring the web for brand mentions, you can also tracking with the followings:

Keywords - can use the tools above to track mentions of important keywords related to your niche.  This is helpful for staying current on the industry developments, and it could present opportunities for you to jump into the conversations with the target audience.

Competitor mentions - it's always a good idea to keep an eye on the competition.  It's not only, you need to know what they're up to know what they're up to.  But it's also to helpful to see how their reputations is faring.

Links - Monitor the back-links, so that you can see anytime and someone else to the website or drops a link directed to your facebook or Twitter.

Employee mentions - the employees are the face of the company.  We need to know if they're doing anything that's going to reflect poorly on the brand.

Opening Door Social Media Vs. Facebook

Hi readers, I'm back to share with you about how to open the social media door by using a Facebook???

The pathway to success has many doors you must open.  However, they aren't  in a straight line by any means.  Have we ever played a video or video game??? where should we start out in a central hub and have to find key or treasure in surrounding hallways?  Actually finding success is a not like that.  One of the doors must unlock in the social media door.  It's a recent addition to the maze of success but quickly became a very crucial one.  If we don't unlock the social media door,we're missing out on quite a bit a treasure...

Why Facebook??

Out of all social media outlets available, but why is facebook the door handle?? Actually it's simply of the most direct routes that we can take to reach the customers.  Facebook can become a "one stop shop" for the business if we update it correctly.  Not only that, we can converse with the base, and we can upload pictures, run a chat forum and even create a simple store front.  If we want to talk directly to the visitors, record a video and put it on the facebook page.

Opening the Door

After using a Facebook to open the social media door to success.  We can integrate other forms of social media into the campaigns.  Assembling a dedicated fan base on the facebook page makes it easy to get followers on twitter and Linkedln.  Opening social media door through Facebook also provides an opportunity to broaden the horizons.  It's really a great route to go and gives us a head start on the rest of the business career online!!!

Promote Yourself Online!!!

Promote yourself online??? sound like so funny and weird right?? but of course it is.  It originated on the internet, how in the world would be an offline thing as well?? As a matter of fact, offline social media promotion can be just as important as posting on blogs and email campaigns.  I would venture its one of the most overlooked aspects of a social media effort.  Most of the things that PR must do is to promote social media campaign offline are relatively simple too.