Monitor The Web for Brand Mentions

Online reputation management is essential.  Almost everyone is involved in social media these days.  Did you know??  Your customers are all over Facebook, Twitter, Blogs and message boards.  It's vital that you'll take a proactive approach to monitoring the conversation surrounding your brand actually.  In that situation you can find the important conversations and jump into them to strengthen brand by engaging with your target audience.

The good news is that there are plenty of great tools out there that can make it easy for you to monitor the internet for brand mentions.

Application you can used:

1) Google Alerts

2) HootSuite

3) Tweetdeck

4) Broad Tracker

In addition to monitoring the web for brand mentions, you can also tracking with the followings:

Keywords - can use the tools above to track mentions of important keywords related to your niche.  This is helpful for staying current on the industry developments, and it could present opportunities for you to jump into the conversations with the target audience.

Competitor mentions - it's always a good idea to keep an eye on the competition.  It's not only, you need to know what they're up to know what they're up to.  But it's also to helpful to see how their reputations is faring.

Links - Monitor the back-links, so that you can see anytime and someone else to the website or drops a link directed to your facebook or Twitter.

Employee mentions - the employees are the face of the company.  We need to know if they're doing anything that's going to reflect poorly on the brand.