Crisis Plans - Basic Needs

Today i would like to write about social media crisis and the basics plans company needs.!!!

Does your company have a social media back-up plan??? do you???

When a crisis hits, we as a PR person in our company need to jump on it immediately.  Otherwise, things can easily spiral out of control.  If we don't know what to do, we can easily miss the chances or make a things worse..

What Good???

A major incident spread through the internet like wildlife showcasing just on how important social media really is actually??? I read about the case of "an editor at cook's source magazine".  A cooking and recipe rag in the north-east US, decided to rip off a recipe she found on the internet.  When the victim contacted her about the compensation, the editor responded she should be lucky because the magazine included her at all.

What can we do??

A social media crisis plan doesn't take too much work to set up.  Start by determining what the potential problems might be, will it likely be something about the product or service.  Known in advanced what might get throw the way so that we can prepare to block it when the situation actually arises.  Instead of floundering around, or ignoring the situation like cook source did, we will have a step by step plan to follow.  We have to consider by giving everyone on staff separate tasks.  when time is of the essence, say during a major product recall, we may not be able to handle angry facebook and twitter posts all at once. 

Think of the social media crisis plan as our fire drill.