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Friday 28 October 2011

The Keys to Social Media Success

There are many keys to success with social media.  Instead of just having to use one to unlock a door, you're required to use many for just only one lock!! One door might need the build relationships key as well as the do proper research to unlock the key.  Another door requires the learn SEO to build a community and to hire social medai manager keys before it opens.

However the prizes behind these door make the effect and key searching well worth it, whether you're already required a few of these or are just starting out and need some motivation, by knowing what the end result is can be very helpful.

Deep Loyalty with Customers
This is the one of the biggest doors we can unlock, and it may require most of the keys we have on the social media key ring.  These keys include "branding", "tweet useful info" and inspire confidence among many others.  Loyalty from the customers can result in long term ROI and steadily increasing revenue.  However, it's not about money.  Brand loyalty might also mean forgiveness in the face of a good or scandal.  Also, it can vbe used a gateway to future loyal customers when we tell all the friends and family members about us.


Better Reputation
For this door, we need keys like "respond to gripes on Facebook", "donate to charity" and "have a back-up plan in case of a disaster"  Behind this door lies the opportunity to be better known throughout the world as a reputable business.  When the general public sees how well we handle a crises of everyday questions and complaints, it will eventually strike them that we treat customers like each one is a treasure.  When it happens, the public will become confident that when they deal with us they will get a satisfactory customer experience.  From the moment they enter our shop or log into our website, all their needs will be met.  Confidence in the business willingness to always do the right thing can quickly translate into money in the pocket. 

Become a brand
Are you really want your business to be known for your product??? i think YES! When people think of custom made pencil toppers, of course you want them to think of your custom made pencil toppers right??.  if this is the case, they we should need social media keys like "perfect logo" and be more creative.

Actually branding is all more about a "feeling" than anything that we can put hands on.  Creating a brand isn't simple, but if we can pull it off, people will associate our business with a certain feeling or aura.  To fulfill that side of themselves, they will head to the front doors and but away.  

To achieve all this, we must simply get the right keys!..

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