Plain Language in PR

Using simple language to communicate with journalist is not considered bland but effective.  Whether PR Campaign targets community or business publications, it is unlikely that reporters reviewing your press kit will be familiar with specific industry jargon.  Providing them with information in plain language is the surest way to get point across, significantly improving your chances for media coverage.

Plain language keeps messages simple, but not simplistic.  it neither talks down to the reader.  It structures information logically, in familiar terms.